Future of Artificial Intelligence in E-commerce Industry

The E-commerce industry is the most engaging in the form of business or any commercial activity to trade, their goods, and services with the use of one platform. The most vital thing for a company today is to adopt new technology. Therefore, smartphones have been playing a significant part. Thus the focus shifts to the mobile audience, the websites are now being optimized for mobile screens size.   

Scope of advancement in Prediction Engine

Online shopping users must have noticed recommendations while they shop at e-commerce websites. However, the prediction technology is a significant part of  Artificial Intelligence in the e-commerce. In the present scenario, Amazon's AI predicts 5% of the products we would like to buy, which is not bad for starters. But, to improve the prediction engine, websites AI has to collect more user data to understand purchasing behavior not only from a site but also from their social media accounts, offline shopping patterns, locations they shop at, and more. 

Imagine a case, where a 20-year-old male is buying apparel for her female partner; the female apparel shopping is an unexpected pattern when compared to his shopping behavior. Pushing this further, AI will be able to make a list of behavior patterns and churn out the difference between expected and unexpected behavior.Moreover, it will also predict when the next deviation in the pattern will occur.

Enhanced Logistics Options

Free shipping has always been the top priority for consumers before buying products online. There are three major categories in Logistics system:

1. Merge shipping cost into Product cost

2. Shipping cost covered by e-Commerce industry, which would eventually make free shipping available for users. 

3. Shipping cost split between customers and company, which would decrease the overall shipping cost.

However, in recent times, Technology giants like Amazon and Google are investing in Drone delivery. According to a survey, 76% of people want to get shipping in a specified time slot. Moreover, 37% people are willing to pay extra money to get their shipment on desired time. 

With Google map integration into Drones, it eliminates any cost from customer or treasury of an E-commerce website development company .Moreover, it has an added advantage to reach faster and on specified time.

Growing use of Voice Searches

The neural network is a type of Artificial Intelligence, specifically used for voice searches, automated speech, and facial recognition. Its algorithm is designed keeping in mind how a human brain makes a decision, interpret various pattern and learns if there is a pattern change. Google has remarkably incorporated this technology. When users add products into the cart, Google takes advantage of the data it has predicted to list out consumer preferences and prices. Voice searches and AI assistant is likely to take off more if the voice searches equal human interaction. 

Companies have started adopting Google Tensorflow which can perform various tasks such as Image search and improve voice search algorithm into their E-commerce development process. This open source software does not give the ability to harness every functionality, but it does provide C/C++ and Python API which is used by developers to add to the existing code.

Machine Learning algorithm is everywhere

It is a part of AI which can help in identifying useful patterns from existing data. With the help of those patterns, it can predict what will happen in the future. Unlike, the human brain, machine learning can consume more extensive data without any bias. Netflix is a great example which uses machine learning algorithm. Once a user finished watching their favorite shows, the system learns usage patterns and recommends more critical plays to its audience. One of the reasons, Netflix is so popular is because people can find shows they might not know about otherwise. 

Various Software companies including Hiteshi Infotech are largely adopting Artificial Intelligence platforms such as Machine learning, Google Tensorflow. Furthermore, AI has a significant impact on Blockchain as well as cryptocurrency.